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FOUNDER & CEO

Dan Wise is a serial entrepreneur and pioneer in the global closeout and excess-inventory marketplace, with more than two decades of experience spanning wholesale distribution, consumer products, and e-commerce.

He is the Founder and CEO of CroJack Capital Group, a global inventory solutions platform that helps leading consumer brands efficiently monetize excess and closeout inventory while connecting high-quality branded products with a worldwide network of off-price retailers and distributors. With operations and strategic locations across North America, Europe, and the Caribbean, CroJack provides multinational brands with discreet, efficient, and truly global inventory solutions.

Dan’s entrepreneurial journey began at just 14 years old, when he started buying obsolete showroom samples and reselling them at flea markets—an early introduction to product arbitrage and wholesale distribution that laid the foundation for his career.

In the early 2000s, recognizing the inefficiencies and fragmentation in the liquidation industry, Dan founded LiquidXS, the first B2B online marketplace and exchange dedicated to closeouts, obsolete, and idle inventory. The platform introduced transparency and technology to a traditionally opaque industry, connecting suppliers and buyers through a digital trading environment years before online wholesale marketplaces became common.

Building on that experience, Dan founded CroJack Capital Group in 2008, creating a modern platform designed to help major brands recover value from excess inventory while protecting brand integrity through controlled distribution channels.

Today, CroJack works with global brands across categories including toys, housewares, sporting goods, pet products, and general merchandise, providing discreet inventory solutions and access to a powerful network of off-price retailers worldwide.

Beyond entrepreneurship, Dan is committed to leadership development, mentorship, and social impact. He serves on the advisory council for Teen Cancer America and is an active member of the Young Presidents’ Organization (YPO), a global network of business leaders dedicated to lifelong learning and leadership excellence.

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Meet our Founder

Dan Wise

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